Warrior Hockey Equipment
Founded 1992 · Warren, Michigan, USA
Flagship Products
Coil / Alpha DX / Ritual / Dolomit
$110-$400
Warrior invented the Coiled Aramid technology — adds an aramid sleeve around the blade for impact resistance.
Alpha DX / Ritual / Burnzie
$130-$300
Warrior's palm construction is among the most popular for pro-level fit.
Where Warrior Ranks
| Sticks | #1 | Warrior leads in pure stick volume, particularly at the mid-tier price points. |
| Gloves | #2 | Very competitive with Bauer and CCM; some pros prefer Warrior palm construction. |
Notable Warrior Athletes
- • Various NHL players — Warrior has a deep roster of stick and glove endorsers
Warrior vs. the Competition
Warrior vs Bauer
Warrior vs. Bauer comes down to category. For sticks, Warrior is competitive with Bauer at every price point and arguably leads at the mid-tier. For skates, helmets, and other categories, Bauer dominates and Warrior does not currently produce.
About Warrior Hockey
Warrior Hockey was founded in 1992 and pioneered several major hockey stick technologies — including the Coiled Aramid blade wrap (adds impact resistance to the blade's high-wear zones) and the asymmetric taper designs now standard across the industry. Warrior is currently the #1 hockey stick brand by volume in the United States, with a strong challenger to Bauer and CCM at mid-tier price points. The brand has expanded well beyond sticks in recent years — Warrior gloves, protective gear, and apparel are now worn by a significant roster of NHL players. Warrior is owned by New Balance Athletics, which acquired the brand in 2022. New Balance's distribution network has helped Warrior grow internationally, especially in markets where Warrior previously had limited retail presence.
Frequently Asked Questions
Are Warrior sticks better than Bauer?
For most players, no — they are competitive. Warrior has more aggressive taper designs for low-kick releases, while Bauer has more mid-kick options. The choice depends on shot style.
Who owns Warrior Hockey?
Warrior Hockey is owned by New Balance Athletics — the same parent company as New Balance shoes. The acquisition closed in 2022.
See Warrior alongside the other top hockey equipment brands:
← All Hockey Equipment Brands