True Hockey Equipment
Founded 2014 · Toronto, Ontario, Canada
Flagship Products
TF 7 / TF 5 / Catalyst 9X
$700-$1,100
Adjustable boot — the TF line allows the skate to be resized as the player's foot grows.
A6.0 SBP / A6.0 HT
$180-$330
Asymmetric taper for low kick-point release.
Where True Ranks
| Skates | #3 | Strong third place; growing fast due to direct-to-consumer pricing. |
| Sticks | #3 | Top-5 in senior sticks but smaller player base than Bauer, CCM, Warrior. |
Notable True Athletes
- • Several high-end NHL players use True in junior/youth categories; growing list of senior endorsers
True vs. the Competition
True vs Bauer
True vs. Bauer comes down to buying model and fit philosophy. True sells primarily direct-to-consumer (cuts out the retailer markup), while Bauer is sold through specialty retailers. True's TF line uses an adjustable boot that grows with the player — useful for growing kids. Bauer offers more last-shape options (Vapor/Supreme/Nexus) and a broader equipment lineup.
About True Hockey
True Hockey was founded in 2014 by former Bauer Skate design and engineering staff. The brand disrupted the hockey equipment market by selling direct-to-consumer and offering an adjustable skate boot that can grow with a player. True's TF (True Form) skate line is the brand's flagship — the chassis allows the boot length to be resized without buying a new skate, which is especially useful for growing youth and junior players. True also makes sticks (the True A6.0 series) and has expanded into apparel. The brand is headquartered in Toronto and supplies skates to several NHL players, primarily in the forward ranks. True's direct-to-consumer model removes the typical retailer markup that Bauer, CCM, and Warrior pay — the result is True skates retailing for roughly 30% less than the equivalent Bauer or CCM premium skate.
Frequently Asked Questions
Are True skates good for kids?
Yes — True's TF line is specifically designed for growing players. The boot can be resized as the foot grows, making them a strong investment for parents who don't want to buy new skates every season.
Why are True skates cheaper than Bauer?
True sells direct to consumer and bypasses specialty retailers, which removes roughly 30-40% of the typical distribution markup. The hardware and materials are comparable to Bauer and CCM.
See True alongside the other top hockey equipment brands:
← All Hockey Equipment Brands