Easton Hockey Equipment
Founded 1922 · Salt Lake City, Utah, USA
Flagship Products
Mako / Synergy / Rival / Stealth
$100-$300
Easton invented the one-piece carbon hockey stick in 2001, displacing wood sticks in pro hockey.
Where Easton Ranks
| Sticks | #5 | Once the dominant stick brand. Lost market share after restructuring in 2018; now under True's parent operates as a value-tier challenger. |
Notable Easton Athletes
- • Various mid-tier and pro endorsers — fewer than Bauer/CCM/Warrior at the senior NHL level
Easton vs. the Competition
Easton vs Warrior
Easton and Warrior are now both owned by larger parent companies (Easton by True's predecessor, Warrior by New Balance). Easton is positioned as a value-tier challenger; Warrior is positioned as a premium challenger. Both are competitive at mid-tier price points, but Bauer and CCM still dominate the high-end NHL market.
About Easton Hockey
Easton Hockey was founded in 1922 and revolutionized the sport in 2001 with the introduction of the one-piece carbon hockey stick, displacing wooden sticks in the NHL over the next few seasons. Easton was the dominant stick brand through the 2000s but lost market share during a series of restructurings in the 2010s. The brand is now a value-tier challenger in the sticks and protective gear categories, with a strong reputation at the $100-$200 price tier. Easton's flagship stick lines include the Mako (mid-kick), Synergy (low-kick), and Stealth (mid-kick) series. The parent company has shifted focus toward the True brand for premium senior players while keeping Easton as an accessible alternative.
Frequently Asked Questions
Is Easton Hockey still in business?
Yes — Easton Hockey is still in business and produces sticks and protective gear. The brand restructured several times in the 2010s and is currently owned by the parent company of True Hockey.
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